Leif has been working out since he was a teenager, and competing in Strongman since 2005. He opened Crude Strength and Performance when the number of people training in his home gym got too large. He loves the sport, and loves helping new people discover it - there aren't many strong(wo)men in Fort McMurray who didn't get their start under Leif's wing. Leif's specialty is overhead lifting, and he currently holds the Canadian Record for block press and Western Canadian Record for log press, as well as the Canadian Record for axle deadlift!
After many years of being in and out of gyms and doing different types of training, Rosa discovered Powerlifting in 2015 and fell in love with the sport. When Crude Strength and Performance opened in 2017, she was one of the first members to join, happy to finally have a place to train and call home in Fort McMurray. Fast forward two years, and she joined Leif in running the gym, focusing on behind-the-scenes support. Like Leif, her favorite part of the gym is seeing the joy it brings people when they reach a new goal, or do something they didn't realize they could. She loves focuses on the technical side of her lifts, and is always available for technique tips!